Who We Are

Grounded Agvice Ltd is an independent agronomy advisory business providing technical, strategic, and consultancy services to farming businesses. In the course of our work and website operation, we may collect and process personal data.

We act as a Data Controller in respect of personal data collected through our website, communications, and business operations.

Information We Collect

We may collect and process the following types of personal data:

• Name and contact details (such as email address and telephone number)

• Business or farm details where relevant to our services

• Information provided through enquiries, correspondence, or consultations

• Website usage data collected via cookies and analytics tools

We only collect personal data that is necessary for legitimate business purposes.

How We Use Your Information

We use personal data to:

• Respond to enquiries and provide requested services

• Deliver agronomy advisory services and related communications

• Send relevant business updates or information where appropriate

• Improve our website, services, and user experience

• Maintain internal business records and administration

We do not use personal data for automated decision-making or profiling.

Lawful Basis for Processing

We process personal data under one or more of the following lawful bases:

• Legitimate interest – to operate and improve our advisory services

• Contractual necessity – to deliver services requested by clients

• Consent – where you have explicitly opted in to communications

• Legal obligation – where required to comply with applicable laws

Data Retention

We only retain personal data for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements.

When personal data is no longer required, it is securely deleted or anonymised.

Data Sharing and Third Parties

We do not sell, rent, or trade personal data to third parties.

We may share limited personal data with trusted third-party service providers where necessary for business operations, such as:

• Email and communications providers

• Secure data storage providers

• Website hosting and analytics providers

All third parties are required to handle data securely and in accordance with UK GDPR.

Email Communications

We do not send unsolicited bulk email communications (spam).

We may contact you by email if:

• You have made an enquiry

• You are an existing client

• You have consented to receive updates

All communications will clearly identify Grounded Agvice Ltd as the sender and provide the option to opt out where applicable.

Cookies and Website Analytics

Our website uses cookies to improve user experience and monitor website performance.

Cookies used may include:

• Essential website functionality cookies

• Analytical cookies (such as Google Analytics) to understand website usage and improve performance

These cookies do not collect information that directly identifies you. The information collected is anonymised and used for statistical purposes only.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function effectively and provide useful information to improve performance and user experience.

Cookies cannot:

• Access other files on your computer

• Install software or malware

• Identify you personally without your consent

You can control or disable cookies through your browser settings.

For more information about cookies, visit:
https://www.allaboutcookies.org

Your Data Protection Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Correct inaccurate or incomplete data

• Request deletion of your data

• Restrict or object to processing

• Request transfer of your data (data portability)

• Withdraw consent where applicable

To exercise these rights, please contact us using the details below.

Data Security

Grounded Agvice Ltd takes appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse, or disclosure.

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.